Concept development for the production agency Landscapes Digital (Barcelona) for an event by Audi in Madrid.
The concept proposed using the four vehicles being launched as instruments played by four percussionists in real time, creating a symphony that begins in complete darkness and slowly reveals the new cars. The aim was to offer an unprecedented sensory experience of the cars, stimulating perception and proposing a new way of engaging with the brand’s materiality and interaction, beginning with the sound of the car unlocking.