Identity project for Mono Azul, a family-owned coffee brand.
The visual language draws inspiration from the strokes of the Mayan Chuen —the blue monkey of southern Mexico— and the mountain ranges where the brand’s coffee farm is located.
Mono Azul is not only a high-quality coffee producer but also engages in scientific outreach to promote better agricultural and consumption practices.
Its brand identity balances colour, playfulness, and imperfection with the clarity and rigour of its educational communication.